Tall, Pale, Proud, Arrogant, and obsessed with social status.
Any one who meets him will probably see the large entourage first, long before they see the man. Even then they probably wont actually see him as he rarely leaves his carriage to associate with those not fitting of his social status. If he needs to communicate with lesser people he does so through his servant Romulus.
If you are “lucky” enough to meet him the first thing he will say is “I am lord Basir, Duke of Cessni(some castle near the capital of Maz), and count of … (insert some list of about 20 some small towns that have probably never seen their count).”
and then he will probably show you the papers and rings proving this.